Design Research Consultant

Dig. Test. Learn. Refine.

I work with a mindset of continuous improvement — learning from each step to make clearer, wiser decisions and achieve better outcomes.

Success through the hidden decision-makers

How identifying mothers as the true decision-makers turned a youth campaign into the most successful edition in its history.
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From assumptions to alignment: shaping early-stage strategy through UX Research (ongoing project)

How mapping user mindsets and real jobs-to-be-done is working on help an AI-powered startup reduce uncertainty, sharpen its positioning, and validate what matters before launch.
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Need clearer direction on what your users truly need?

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