From assumptions to alignment: shaping early-stage strategy through UX Research (ongoing project)

How mapping user mindsets and real jobs-to-be-done is working on help an AI-powered startup reduce uncertainty, sharpen its positioning, and validate what matters before launch.

UX Research

Behavioral Research

Digital Marketing Strategy

Timeline

Ongoing project

Role

UX Researcher & Content Strategist

Client

Syntia - AI SaaS Startup (ongoing project)

Web/ Landing

Impact

.NOTE: I worked on this project as part of the team at kingseo🤍—the agency this testimonial was originally written for, and a place that shaped the way I think, build, and collaborate.

An Outstanding Team

I approached this project as part of a team I shared nearly four years of my life with.

Other projects

Audience development specialist | UX Research consultant

Canary Talent Project

How identifying mothers as the true decision-makers turned a youth campaign into the most successful edition in its history.

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