UX Research & Audience Strategy
Services
What do you actually now about your users?
User Research for better decisions
Generate and turn real user understanding into actionable next moves.
Through a combination of exploratory research (contextual interviews, surveys), usability and prototype testing, behavioral data analysis (Hotjar, Google Analytics), search intent evaluation, and tailored methodologies that adapt to your context.
How do we reach the right people?
Audience & positioning strategy
Achieve strategic clarity to communicate better and reach who truly matters.
Through audience definition (buyer personas), competitive and market analysis, the creation of a narrative and messaging strategy, strategic keyword research, and user-centered content planning focused on conversion.
How can we improve through user experience?
Iterative UX partnership
Drive continuous evolution driven by real data and ongoing learning.
Through regular UX audits, test & learn cycles (hypothesis → test → optimize), ongoing research (Research-as-a-Service), and customer journey optimization to resolve friction points.
Collaboration models
Project based:
Focused engagement with clearly defined goals.
Strategic partnership:
Ongoing collaboration for sustained optimization and innovation.