UX Research para escalar hacia grandes corporaciones

Investigación estratégica para una plataforma SaaS de tarjetas digitales centrada en ampliar el mercado hacia empresas de mayor tamaño: entrevistas con stakeholders y exploración contextual para mapear expectativas, entender procesos de decisión y refinar la narrativa de valor en entornos corporativos.

Timeline

Role

UX Researcher - New User Segments

Client

Innocard

Web/ Landing

Impact

.NOTE: I worked on this project as part of the team at kingseo🤍—the agency this testimonial was originally written for, and a place that shaped the way I think, build, and collaborate.

An Outstanding Team

I approached this project as part of a team I shared nearly four years of my life with.

Curious what this could look like for your brand?